Category & Cultural Trends
Customer Value Propositions
New Product/Services Development
In-Store Behavioural Studies
Pricing Analytics & Modelling
Activation & Promotional Evaluation
Consumer (B2C) & Business (B2B)
Usage & Attitudes Studies
Editing & Post Production
Blokes At Work
Blokes At Play
Blokes Buying Stuff
Blokes Online Panel
Customer Value Proposition
Creative Evaluation & Development
We take a holistic approach to generating insights.
Our ‘Insight Ammo’ is a 6-shot arsenal with a proven track record in generating growth for clients.
Trained by industry experts, we can bring your business customers, shoppers or consumers into the boardroom via video ethnography. Check out some examples below...
Troy is an all-rounder with extensive knowledge and experience gained from driving projects across a diverse range of industries and categories. He has a track record in identifying commercial opportunities to generate business growth. On the side he is an active Junior ALF and Cricket Coach as well as a ‘wanna-be’ farmer.
B. Bus (Marketing). Grad Dip Psych. QPMR
Elle comes from a background in advertising and market research. She is an experienced strategic planner who is highly skilled in qualitative and video ethnography.
B. Arts (Psychology)
Alex brings a valuable client side perspective to the Gang, from consumer insights and planning to brand management. She has experience in innovation, including developing and commercialising new products. An interest in consumer behaviour and psychology has seen her jump to the agency side.
B. Bus (Marketing)
Caryn has a broad working base in both market research and media companies. Her experience spans a wide variety of areas, from commercial to social and government. Specialising in qualitative methodologies, she has a keen interest in consumer insight and brand strategy. She is also a passionate mum who loves to travel.
B. Arts (Leisure Management)